Achieving Business Goals Through Graphic Design
April 11 – May 7, 2022
Ferris State University
Fine Art Gallery
Right here in West Michigan, businesses trusted graphic designers to make new or complex products and ideas clear and engaging. Designers delivered fresh, distinctive, and innovative communications that informed and often amused. The Ferris State University Design Project Center has collaborated with the West Michigan Graphic Design Archives to produce this exhibit. Be inspired and delighted!
Autocam Corporation manufactures high-precision automotive fuel injection and brake parts, as well as computer components and medical devices, at its home base near Grand Rapids, MI.
French Paper Company is a family-owned American paper mill based in Niles, MI, producing premium specialty paper since 1871.
Herman Miller is a Zeeland, MI based company that has placed a great importance on design for over 100 years.
Puccini. Stravinsky. Mozart. Each season of Opera Grand Rapids inspires dramatic storytelling images to attract new audience members and excite opera enthusiasts.
This pharmaceutical company’s investment in designers led to significant advancement of informational design.
Ferris State University
Fine Art Gallery
805 Campus Drive
Big Rapids, MI 49307
Campus visitors must obtain a free, guest parking permit when parking in campus lots.
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This exhibit was made possible by a collaboration between the Ferris State University Design Project Center and the West Michigan Graphic Design Archives, housed at the Zhang Legacy Collections Center at Western Michigan University. The Archives makes both digital representations and physical artifacts available to design professionals, educators, students, business people, researchers, and others interested in the rich legacy of graphic design, paper manufacturing, and printing in West Michigan.
Visit the Archives
This exhibit was curated and designed by senior Ferris State University students: Mallory Jarrett, Mckinley Kreitner, Nathan Nye, Olivia Smith, and Ngan Tang, under the leadership of Design Program faculty members Alison Popp and Nicolas Mata.
Through this experience, the students learned about the ways design is important to business and how memorable and exciting it can be. The students are part of the Design Program in the College of Business.
Visit the Ferris Design ProgramBrightformat, a Grand Rapids high-quality digital printing company, contributed expertise, services, and materials that made this exhibit possible. Their commitment to the West Michigan design community is evident through their support, demonstrating their belief that there is nothing more important than the success of their clients.
